Yes. The Curious plan is free and walks you through the whole process: one active project, a focused idea list, web and trademark screening, a public report link, and the Idea Drop Chrome extension. Upgrade to Unlimited for no restrictions and more features like team workspaces, archive, custom criteria, extra tools, branded and password-protected reports.

Whatsoever is based on industry best practices and allowing for flexibility at each step.

1. Brief arrow_forward Seed initial project fodder, i.e. goals, context, inspiration.

2. Ideate arrow_forward Wide open space to explore and organize ideas.

3. Shortlist arrow_forward Choose which ideas to drop and which to carry forward.

4. Validate arrow_forward Manually rate ideas against criteria, web, and trademark results.

5. Finals arrow_forward Choose finalists and prepare materials for informed and confident client conversations.

Not like the others. We streamline aspects of the process but the Namer is always in the driver's seat.

Yes. Anyone in a workspace can contribute. We believe collaboration is vital to the process and are continuing to develop more features to unlock more team magic.

We include preliminary U.S. trademark screening against USPTO data, alongside criteria and web screening, so you can narrow recommendations earlier. It is early-stage screening, not legal clearance — work with a legal professional before you commit to a name. See our Terms of Service.

Your projects are private to your account and workspace. Sharing a report is opt-in. We use secure authentication and standard encryption in transit — see our Privacy Policy.